Kiroro has added to its already impressive list of global partners.
Kiroro has just announced its newest global partner, Sunlight Mountain Ski Resort in Glenwood Springs, Colorado. Season pass holders are now entitled to three full days’ skiing at Sunlight (and vice versa). This is only Sunlight’s second international partnership. It previously secured a similar deal with Alp 2500 (Masella and La Molina) in Spain.
In a press release, Kiroro’s Scott Ennis said that he “liked the boldness” of Sunlight’s Sunny 700 promotion. For its 50th anniversay, Sunlight created the world’s most expensive lift ticket—a $700 one-day pass that included a pair of custom-made Meier skis.
Kiroro’s new deal is an extension of its already impressive global partnership program. The resort has worked hard in recent years to strengthen its international appeal, following in the footsteps of Niseko—one of Japan’s tourist hot spots.
Just twelve months ago, Kiroro joined the Powder Alliance, a network that includes some of the world’s most popular ski resorts. A season pass from any Powder Alliance resort gives skiers access to a combined 172 ski lifts, 1,175 trails and 30,633 acres of skiable terrain. Kiroro is the only Japanese resort on a list that features SilverStar (Canada), Crested Butte (USA) and La Parva (Chile).
Kiroro has also forged several domestic partnerships. The resort is a member of the Hokkaido Season Net, a program that looks to reward season pass holders from various Hokkaido-based resorts (including Niseko United, Tomamu and Furano among others).