Niseko Village is set to expand as Marriott International lines up two new hotels.

Marriott International and YTL Hotels have the announced the development of two new hotels in Niseko Village, an EDITION and a W Hotel – two of Marriott’s luxury brands.

YTL Hotels is one of Marriott’s biggest partners in Asia, currently overseeing eleven Marriott properties including brands such as The Ritz-Carlton, JW Marriott and Autograph Collection.

Niseko Village, situated south of Hirafu, is already set to expand with the launch of a Ritz-Carlton Reserve – another collaboration between Marriott International and YTL. Due to open shop in 2020, the boutique resort will feature 50 deluxe rooms, offering guests direct access to the slopes of Niseko Village.

The new hotels face tough competition in an area that is already rife with options for luxury accommodation.

The new hotels face tough competition in an area that offers plenty in the way of luxury accommodation. Nearby Hirafu village is Niseko’s well-established accommodation hub, with an abundance of luxury chalets and boutique hotels on offer.

Niseko Village itself features two large-scale luxury hotels, The Green Leaf and Hilton Niseko Village, both of which were nominated for Japan’s Best Ski Hotel at the 2017 World Ski Awards.

However, Marriott’s W and Edition brands are well tested in Asia. Edition has established two properties in Tokyo, with six more throughout Asia including hotels in Shanghai, Bangkok and Singapore. Marriot’s W brand, the more established name, operates 22 hotels in Asia including ten in China.

W Hotels is a cutting-edge lifestyle brand founded by Barry Sternlicht, owner of Starwood Capital Group, a $51 billion investment fund. W Hotels offers “amplified entertainment, vibrant lounges, modern guestrooms and innovative cocktails and cuisine”.

In contrast, Edition offers an individualised hotel experience, with each property designed to give guests a “curated taste of the locale, reflecting the best of cultural and social miliieu”.