Myoko Kogen, nestled in Japan’s Niigata Prefecture, continues to captivate ski enthusiasts and investors alike. Renowned for its abundant snowfall, the region offers a variety of ski resorts catering to all levels, set against a backdrop of towering mountains, serene forests, and rejuvenating hot springs. Beyond the slopes, visitors can immerse themselves in traditional onsens, savor local cuisine, and experience Japan’s rich history and hospitality.
In recent years, Myoko Kogen has emerged as a focal point for significant investment, signaling a transformative phase in its development. Leading this transformation is Patience Capital Group (PCG), spearheaded by Ken Chan, former head of Singapore’s GIC in Japan. PCG has unveiled an ambitious plan to invest approximately ¥210 billion (around $1.4 billion) over the next decade to elevate Myoko Kogen into a world-class luxury ski destination, comparable to Aspen or Whistler.
The initial phase of this project focuses on developing large-scale luxury accommodations and housing for thousands of employees. PCG has already acquired about 350 hectares of land in the area, including existing ski slopes, and is collaborating with global hotel brands to establish a strong presence in the region. The first two luxury hotels are slated to open by 2028.
This influx of investment is timely, as Japan’s tourism sector is experiencing unprecedented growth. In 2024, the country welcomed a record 36.87 million foreign visitors, driven by a favorable exchange rate and the resumption of international flights post-pandemic. This surge in tourism has heightened demand for accommodations, presenting lucrative opportunities for investors in resort real estate markets like Myoko Kogen.
For investors, Myoko Kogen presents a compelling opportunity. The combination of substantial capital infusion, strategic development plans, and a booming tourism sector positions the area as a promising destination for high returns in property and hospitality services. As the region evolves, it offers a unique blend of traditional Japanese charm and modern luxury, making it an attractive prospect for discerning investors.
For those interested in exploring current investment opportunities in Myoko Kogen, a variety of property listings are available, with eight picks below. The ongoing infrastructure development and increasing visitor numbers underscore the region’s potential for high returns on investment in property and hospitality services.
From both inside and outside the resort, it feels as if Myoko Kogen is on the cusp of a significant transformation, blending its rich cultural heritage with modern luxury developments. This evolution not only enhances its appeal as a premier ski destination but also solidifies its position as a lucrative investment opportunity in Japan’s burgeoning resort real estate market.
View all Myoko Kogen properties for sale here or check out Uchi’s top 8 picks below!
Feel like Myoko isn’t for you? Panic not! Uchi has over 1,000 listings from the top ski resorts across Japan – head to uchijapan.com/properties to search now!
Aozora Lodge – Myoko
Price: ¥95m ($610k USD)

Aozora Lodge – Myoko. View more images
Situated in Akakura, Aozora Lodge is a spacious 3-storey property featuring 14 rooms, including 11 guest rooms and 3 owner’s/manager’s rooms. Just a 2-3 minute drive from the Akakura Onsen and Akakura Kanko ski resorts, this lodge offers a prime location for ski enthusiasts. The large garden provides potential for landscaping, enhancing its appeal for year-round use.
VIEW LISTINGMyoko Sunshine Golf Course Property
Price: ¥24.5m ($160k USD)

Myoko Sunshine Golf Course Property. View more images
This expansive commercial property spans nearly 3,000 sqm and is conveniently located within walking distance to the Sunshine Golf Course and amusement park. A short 15-minute drive to Lotte Arai Ski Resort and 20 minutes to Myoko Kogen Ski Resort, it includes a main building with 10 bedrooms, a large dining/living area, and a commercial kitchen. The property also features a serene stream bordering the backyard and two onsen line rights.
VIEW LISTINGSOTO Lodge – Myoko
Price: ¥88m ($580k USD)

SOTO Lodge – Myoko. View more images
Recently renovated, SOTO Lodge is an 8-bedroom boutique property boasting a modern design. It includes a vibrant café and bar, a dedicated drying room, and ample parking. Located just a 2-minute drive from Akakura Onsen Ski Resort and 5 minutes from Akakura Kanko Ski Resort, it is ideally positioned to attract seasonal visitors.
VIEW LISTINGAkakura Forest Chalet
Price: ¥75m ($490k USD)

Akakura Forest Chalet. View more images
This stunning 5-bedroom home has been completely renovated to modern standards, offering the perfect blend of contemporary luxury and traditional charm. Situated on a generous 992 sqm plot, the property is within walking distance to Akakura Onsen’s vibrant main street and ski lift. The spacious living room features a large window that frames breathtaking seasonal views—verdant greens in the summer and a magical snow-covered forest in the winter.
VIEW LISTINGSOTO House – Myoko
Price: ¥68m ($450k USD)

SOTO House – Myoko. View more images
SOTO House is a newly renovated 4-bedroom residence that comfortably accommodates up to 10 people. Just a 2-minute drive from Akakura Onsen Ski Resort and 5 minutes from Akakura Kanko Ski Resort, it offers flexibility for personal use, long-term rentals, or short-term vacation stays. The property features full facilities and undercover parking.
VIEW LISTINGWonderland Chalet
Price: ¥135m ($890k USD)

Myoko Wonderland. View more images
Living up to its name, Wonderland Chalet showcases innovative architecture and inspired interior design. This artist’s home features unique elements such as a secret kids’ room, an indoor climbing wall, and a zen-inspired bath. Surrounded by forest with waterfall views, it offers an oasis of calm in the center of Myoko Kogen.
VIEW LISTINGAkakura Main Street Commercial Property
Price: ¥220m ($1.44m USD)

Akakura Main Street Commercial Property. View more images
This three-storey commercial building is located in the heart of Akakura’s main street. The first floor is currently leased to a convenience store, while the upper two floors offer flexibility for accommodation, retail, or F&B ventures. Each floor ranges from 150-170 sqm, providing ample space for various configurations.
VIEW LISTINGCentral Akakura Site
Price: ¥33m ($210k USD)

Central Akakura Site. View more images
This 333 sqm site is located in Akakura’s main commercial and F&B area, just a few minutes’ walk from the Akakura Onsen resort lifts. It offers stunning views of the Myoko valley across to Madarao and is an ideal location for building a chalet in the fast-growing Myoko market.
VIEW LISTINGHead to uchijapan.com/properties to search all the top ski resort real estate across Japan.