How to capitalise on the weak yen this winter

For a while now, Japan has been known as a go-to spot for powder fiends. With an influx of pow hunters flocking to its renowned ski regions such as Niseko, Hakuba, Nozawa Onsen and Myoko Kogen, Japan has solidified its position as a must-ski winter destination. Japan offers a perfect storm of plentiful snowfall, varied terrain and a unique off-mountain cultural experience. Now, with the Japanese yen experiencing a significant drop in value, a ski holiday in Japan becomes yet more enticing for international visitors. Here’s why now is the perfect time for a Japanese ski holiday.

Why is the Yen Weak?

The weak yen can be attributed to several factors, including Japan’s economic policies, global market conditions and fluctuations in currency exchange rates. Japan’s central bank has maintained a policy of low interest rates to stimulate economic growth and combat deflation, leading to a devaluation of the yen compared to other major currencies. Additionally, global market conditions, such as the relative strength of the US dollar and the Euro, have played their role in the yen’s depreciation.

While a weak yen may have complex implications for the Japanese economy, such as increased costs for imported goods and potential inflation, it presents a pretty decent scenario for travellers. Tourists can benefit from a favourable exchange rate to stretch their holiday budget further. This means more affordable accommodations, dining, shopping and cultural experiences, making Japan an attractive destination for international visitors. And let’s be honest, a chu-hi from the konbini was already pretty cheap to start with.

Stretch Your Yen

Despite the odd rise in lift pass prices in places like Niseko, for example, Japan remains a relatively affordable ski holiday destination compared to North American and Australian resorts. The weak yen further underlines this, making it an irresistible option for powder seekers looking to experience world-class skiing while remaining budget conscious.

Mount Myoko from Imori Pond. Image: Nathan Eden

To make their yen stretch even further, ski holidaymakers can explore a range of cost-effective accommodation options near ski resorts across Honshu and Hokkaido. Places like Myoko Kogen, Nozawa Onsen and Hakuba offer not only affordable lodging but also fantastic terrain, English-speaking ski schools and delicious local cuisine.

Ramen and Rentals, et al

To make their yen stretch even further yet, ski holidaymakers need not hunt too far for wallet-friendly dining options in Japan. From ramen bowls to the ever-reliable sushi trains, Japanese cuisine delights the taste buds as it offers excellent value for money. Exploring local eateries and markets can provide a culinary adventure that complements the skiing experience without breaking the bank.

Beyond this, travellers may also want to keep an eye out for discounted lift passes, equipment rentals and package deals to save extra ¥. Planning ahead, booking early and exploring off-peak periods can also yield significant savings – one need only refer to the most recent shoulder season in March 2024 to see that spring doesn’t necessarily mean the powder tap is secured in the off position.

Beyond the Mountain

For those looking to extend their stay beyond the slopes, Japan’s rich cultural heritage and diverse landscapes beckon exploration. Travellers can immerse themselves in the bustling metropolises of Tokyo and Kyoto, soak in traditional hot springs, or marvel at historic temples and gardens. By combining a ski or boarding adventure with a broader exploration of Japan, visitors leave the Land of the Rising Sun with their fill of powder and culture. Regardless of how you plan to consume your culture, the combination of skiing and seeing some sights elsewhere in the country is a small but fiscally responsible way of looking after your yen.

“Additionally, spring skiing offers the opportunity to mix a few slides down a Japanese mountain with a dose of cherry blossom viewing”

Obviously, you’re more likely to witness the powder snow of your wildest winter dreams in January or February, but as alluded to above, March is not without hope. Additionally, spring skiing offers the opportunity to mix a few slides down a Japanese mountain with a dose of cherry blossom viewing. When sakura will be in bloom will depend upon where exactly you are but very generally speaking, there should be some somewhere sometime between late March and early May. Given that some ski resorts stay open well into spring, it’s not unreasonable to plan to do both, just as long as you’re okay with probable milder temperatures and less reliable snow.

Save and Savour Your Yen

The convergence of Japan’s renowned snow quality, a weak yen, affordable accommodations, enticing cuisine and diverse opportunities for cultural immersion make it an opportune time for a Japanese ski holiday. By leveraging the favourable exchange rate and exploring the many ways to save and savour your yen, now is the time to create winter memories on a shoestring.