Ski areas, in an effort to attract new customers and create long-term growth, are seeking effective solutions to meet the increasing demand for customised services.

Skiing is expensive; that is no news. According to industry research, cost is often considered as one of the major deterrents for those who want to learn.

Additionally, the reality of the learning process can often diverge from the initial expectations of gliding through a powder-snow covered slope. A recent study conducted by the National Ski Areas Association (NSAA) revealed that 83 percent of first-time skiers and snowboarders never return to the slopes for a second visit. Ski schools and resorts must find a way to make skiing fun again, by smoothening the learning process.

Skipodium

An online platform to compare and book ski and snowboard lessons in real-time with the best instructors worldwide. Image: Skipodium

This sport can be surprisingly affordable for those who shop smart, without having to necessarily cut the fun out of it. In fact, on-demand technology is disrupting the traditional way ski trips were booked – today many websites and apps (e.g. Liftopia, Skiioo) help guests compare all available offerings to plan their dream holiday at any budget.

Skiing and snowboarding are not as intuitive as using a smartphone, and, if not approached wisely, can lead to frustration and early drop-outs.

That is where instruction comes in. Taking lessons is highly recommended for those guests who want to improve their skills in a fun environment with professionals that guide them on the observance of the common safety rules.

Here is where Skipodium – a Boston-based tech company – comes into play. The young startup launched an online platform to compare and book ski and snowboard lessons in real-time with the best instructors worldwide. The company is taking instruction to the next level thanks to an engaging review system aimed at enhancing guest experience before and after every lesson.

If on one side, the company helps skiers achieve their goals on the slopes, on the other, it fills a big technology gap in the snow sports industry enabling all snow sports operators to manage their distribution strategy more professionally.