When discussing Hokkaido’s investment opportunities in ski real estate, Niseko naturally dominates the conversation. However, Uchi is reporting an increase in savvy investors seeking both exceptional powder snow and authentic local charm who are increasingly turning their gaze toward emerging areas like Rusutsu, Furano, and nearby locales such as Makkari, Lake Toya, and Iwanai. These destinations not only provide unparalleled access to Hokkaido’s famous deep snow but also deliver a richer, more immersive Japanese cultural experience at significantly more attractive price points.
Rusutsu and Furano, in particular, are gaining momentum as premier ski destinations in their own right, drawing attention with their expansive ski terrain, fewer crowds, and improving infrastructure. Rusutsu boasts consistent snowfall, varied runs suited for skiers of all skill levels, and growing accommodation options, making it a hotspot for investors keen to capitalize early on the area’s promising growth. Meanwhile, Furano, known for its picturesque landscapes and famous lavender fields in the warmer months, offers year-round appeal and steadily appreciating property values, particularly attractive for investors seeking diversification.
Venturing slightly off the main ski tracks, investors can discover genuine gems like Makkari, Lake Toya, and Iwanai. These towns offer tranquil surroundings, breathtaking scenery, and direct access to Hokkaido’s backcountry, often at a fraction of the cost compared to established resorts. Makkari’s proximity to Niseko allows investors to enjoy the vibrant ski scene while returning to a peaceful home base. Lake Toya combines natural beauty with hot spring luxury, ideal for creating unique accommodations that appeal to upscale tourists seeking wellness-focused stays. Iwanai, increasingly popular with adventurous skiers looking for fresh powder and minimal lift lines, represents a unique opportunity for forward-thinking investors.
Ultimately, the marriage between the renowned winter experiences Hokkaido offers and the local flavor of its up-and-coming resort towns creates an irresistible investment proposition. Investors who move early to secure property in these lesser-known areas stand to benefit from lower entry costs, significant potential for appreciation, and a rewarding blend of authentic Japanese living combined with world-class skiing.
Check out the 12 properties below, handpicked by Uchi, or head to uchijapan.com to find your dream home in Japan’s top ski resorts.
The Vale Rusutsu
Price: from 68m JPY ($460k USD)
The Vale Rusutsu. View more images
Why: the only ski-in ski-out hotel in Rusutsu Resort, this property has gone from strength to strength with incredible occupancy and revenue numbers this winter giving great returns.
VIEW LISTINGLake Toya Villa
Price: 14.8m JPY ($100k USD)
Lake Toya Villa. View more images
Why: great value entry point to Hokkaido’s market, this property has been generating over 10% net rental return and offers access to the lake and the mountains.
VIEW LISTINGMakkari Residence
Price: 80m JPY ($540k USD)
Makkari Residence. View more images
Why: situated between Niseko and Rusutsu, this property enjoys epic views of Mount Yotei and even an indoor golf practice area!
VIEW LISTINGIwanai Resort House Build Plot
Price: 2.8m JPY ($20k USD)
Iwanai Resort – House Build Site Plot. View more images
Why: the number above is not a mistake! Build your backcountry ski cabin and enjoy the amazing Iwanai ski hill.
VIEW LISTINGRankoshi Private Mountain
Price: 36m JPY ($240k USD)
Rankoshi Private Mountain. View more images
Why: worried about lift queues? Avoid that by owning your own (small) mountain in Rankoshi.
VIEW LISTINGKiroro Resort House
Price: 43.5m JPY ($290k USD)
Kiroro Resort House. View more images
Why: just minutes from Kiroro Resort, this is a 4 bedroom home giving access to the Club Med resort that offers some of the best snow in Hokkaido.
VIEW LISTINGFenix Furano West
Price: from 68.8m JPY ($460k USD)
Fenix Furano. View more images
Why: most units sold out off plan and there are just a handful remaining in this super-popular year-round hotel.
VIEW LISTINGKarurusu Onsen Hotel
Price: 88m JPY ($590k USD)
Karurusu Onsen Ryokan. View more images
Why: what’s the point in staying in an onsen hotel when you can own one! 5 minutes walk from the ski hill and a short drive from Noboribetsu Onsen.
VIEW LISTINGFurano Land Close To Lifts
Price: 60m JPY ($400k USD)
Furano Land Close To Ski Fields. View more images
Why: 13,000sqm+ plot of land just 5 minutes from Furano ski resort.
VIEW LISTINGRusutsu House Build Site
Price: 50m JPY (340k USD)
Rusutsu House Build Site: Plots 35-52. View more images
Why: double-sized plot in Rusutsu resort just minutes from the lift
VIEW LISTINGMakkari Central Building
Price: 48m JPY ($320k USD)
Makkari Central Complex Building. View more images
Why: with both residential and commercial spaces this is the ideal option for your latest business idea while enjoying access to Niseko and Rusutsu resorts!
VIEW LISTINGLake Toya Panorama Site
Price: 8.8m JPY ($60k USD)
Lake Toya Panorama Site. View more images
Why: lovely views from this site – build a cabin to enjoy the year-round Hokkaido life only 20 minutes from Rusutsu resort
VIEW LISTINGThe Author
You Might Also Like
