In the documentary, Chasing Snow Dreams, Xinhua’s Miao Xiaojuan and Canadian ski-industry expert Justin Downes look into the region’s ancient roots and modern rebirth, as well as the young generation keeping the proud traditions alive.

Downes, who reveals in the video that he sees China becoming the leading ski nation within the next three years, took to LinkedIn to share his enthusiasm for the project.

“This was an exciting and rewarding adventure to be a part of. Exploring the exotic mountains of Xinjiang’s Altay Region … and tapping into this generation’s views on life and winter sports”, he said.