“Hope lights the way.” It’s the theme behind the Japan National Tourism Organisation’s latest video, part of a global initiative that is encouraging travellers to “stay inspired during these unprecedented times” and keep Japan firmly in their minds.

The video, which opens with the words “beyond the clouds, there is always light”, highlights some of Japan’s seasonal and cultural attractions, and features a lone skier gliding through untracked powder.

“Beyond the clouds, there is always light”

It is a fitting message for the many skiers and snowboarders eyeing the 2020/21 season, which is now just four months away and looking likely to be impacted heavily by COVID-19 and the associated global travel restrictions. But for those who can make it to Japan (or are already there), there are some positive signs ahead.

Read our recent post on the 5 reasons Japan’s 20/21 season could be epic … if you can get there.